How We Do it

When Oppurtunity Knocks:

Parcus Associates Answers

Whether your lead time for a sale is one hour or two years, you must cultivate an opportunity every single time a prospect comes in contact with your company. Perhaps this cultivation takes place face-to-face, by telephone, or by e-mail. Regardless, every one of these client “touches” is critical to making the sale.

The Parcus Associate's approach closes imminent sales quickly while cultivating potential prospects and fattening the sales pipeline.

In your client's buying cycle, opportunities constantly arise to increase the chance of a sale. Parcus will pinpoint those precise moments and develop systematic procedures so that your sales force will consistently capitalize on opportunities in a pattern of selling that works over and over again.

What We Do

Our total approach to your sales cycle differentiates Parcus from typical sales consultants. By looking at every aspect of your sales operations rather than focusing on a single factor, Parcus develops comprehensive and lasting sales programs that strengthen existing efforts. We develop a deep understanding of how and when your clients make decisions and how to influence those decisions positively at every phase.

Increased revenue and profits

n Lower cost per sale
n Reduced lead generation costs
n More efficient sales resource allocation
n Accountability for sales results

Higher sales

n Increased lead and demand generation
n Increased conversion of inquiries into leads
n Increased conversion of leads into sales
n Increased sales of ancillary products and services

Building a Powerful Sales Engine

Your sales process is like an engine—each part must work efficiently and effectively for the engine to reach its full power and speed potential.

The thrust of your sales process lies in two components: your sales and the procedures they follow. If either component fails to reach its capability, the engine sputters. Parcus works with this dynamic between people and process to help clients reach their sales goals at top speed and to maintain momentum for long-term growth.

Parcus analyzes your total sales process; Identifies opportunities for improving revenues; Designs customized solutions for your sales function; and Implements those solutions for rapid ROI.


ANALYSIS

Our approach begins with a total analysis of the engine, from pre-sales to post-sales, to determine which aspects could be fixed, enhanced, or replaced. Perhaps leads are slipping through the cracks, or sales are taking too long to close, or your sales force is missing opportunities at some point in the customer's buying cycle. Whatever the problem, we find out precisely why your engine is not running at top speed.


IDENTIFICATION

Within this analysis, we identify Profitability Points–opportunities to improve marketing and sales processes to more efficiently utilize your sales operations resources.


DESIGN

Thirdly, we design customized solutions for your marketplace, your employees, and your resources, which complements your corporate culture and revenue objectives.


IMPLEMENTATION

Finally, we put ideas into motion. At the implementation stage, we execute on time and budget. This is a methodical approach to turning prospects into leads and leads into sales for an ongoing cycle of sales success. The result is that your sales engine is well-oiled and running at full throttle.


The Parcus RevUp Sales Formula

Kostas Peters, founder of Parcus, developed The RevUp Sales Formula^SM, a unique method that aligns your clients with customer's buying cycle to achieve sales success as quickly as possible.

At each step in the buying cycle, a client makes a decision. Each communication event between your company and the client is a critical opportunity to increase the probability of a purchase. With RevUp Sales Formula^SM in place, your company stays relevant at every one of those points. A predictable and consistent process is put in place to make sure that each client gets the appropriate treatment at the right time.

Our method helps you to channel sales resources toward the sales with the highest probability of closing the deal quickly, while making sure that all viable prospects remain in the cycle.