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Mission & Values

"When you change the way you look at things,

the things you look at change."

Dr. Wayne Dyer

That’s what Parcus Associates is about…changing your perception and view of management, sales and marketing. 

We differentiate ourselves from other firms because we help our clients implement the strategic improvements we design. Parcus Associates has over 28 years' experience helping business owners improve overall performance, drive up sales and reevaluate/reduce marketing expenditure within their companies.

Our clients see results as early as the first quarter!

Parcus Associates is your partner and guide through training and implementation. Our number one goal is your success!

Our Mission

To be a leading provider of highly effective Business Management and Sales and Marketing advice to independent businesses, and to help our clients achieve competitive advantage, business excellence and personal success through their relationship with us.


In pursuit of our mission we work to these core values:

The desire to approach all that we do with honesty and integrity, and to deliver our services in a professional manner at all times.
The drive to make a difference, to excel in whatever we do for the benefit of our clients, and to approach our business and our customers' businesses with energy and enthusiasm.
The willingness to discuss ideas, problems, and potential solutions openly and the courage to "tell it like it is."
The creativity to find solutions which are effective but realistic and practical, and the ability to treat each situation as unique, respecting the individual circumstances.
The belief that the best business is achieved through building strong and lasting relationships with our clients.
The recognition that we work hard as do our clients, but whatever the situation there should be room to enjoy what we do, and maintain a healthy work life balance. 
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